Meta Social Media Marketing Professional Certificate

Offered by SchoolDay Academy, powered by Coursera

Note: This program prepares participants for professional-level social media management and advertising roles. Completion includes eligibility for the Meta Digital Marketing Associate Certification exam.

Introduction

Your district’s story is already being told online—through Facebook updates, parent posts, student spotlights, and community comments. The question is: are you leading that story, or just reacting to it?

The Meta Social Media Marketing Professional Certificate, offered by SchoolDay Academy and powered by Coursera, empowers K–12 district administrators, communications staff, and executive assistants to take control of their digital presence. Developed by the experts at Meta (Facebook’s parent company), this six-course program provides the skills to manage professional social media channels, create high-impact campaigns, and use AI-driven tools to engage your community more effectively.

In just five months (at about 10 hours per week), you’ll gain hands-on experience building your district’s online brand, managing Facebook and Instagram business pages, analyzing engagement data, and designing campaigns that inform and inspire. You’ll finish with a professional certificate from Meta and the Meta Digital Marketing Associate credential—a recognized mark of social media mastery.

Why This Course Matters for District Leaders

In today’s education landscape, community engagement happens as much online as it does in the boardroom. Whether announcing school closures, celebrating student success, or promoting key initiatives, social media has become an essential communication tool for every district. Yet many teams lack the structure, analytics, and confidence to use it strategically.

The Meta Social Media Marketing Professional Certificate helps district leaders and support staff:

• Strengthen communication with families and communities through consistent, on-brand messaging.
• Use social media analytics to understand what engages parents, students, and staff.
• Create and manage campaigns that promote district priorities, from enrollment to equity.
• Leverage Meta Ads Manager to reach audiences with precision and transparency.
• Streamline workflows with AI tools, improving response times and content creation.

For administrators juggling communications, policy, and public trust, this certificate offers the practical, step-by-step training to manage district social media accounts with professionalism and impact.

What You’ll Learn

This six-course certificate program, developed by Meta and Aptly, builds job-ready marketing and communication skills tailored to modern social engagement.

You’ll learn to:

• Establish a strong online presence across platforms.
• Develop and manage social media content calendars for consistency.
• Create and evaluate advertising campaigns using Meta Ads Manager.
• Apply AI and data analytics to optimize messaging and audience reach.
• Build brand awareness through storytelling and visual communication.

Certification Note: Completion of this program prepares you for the Meta Digital Marketing Associate Certification Exam, a globally recognized industry credential.

Applied Learning Projects

You’ll learn by doing—building a real-world social media portfolio designed to support district-level communications.

Sample projects include:

• Creating official Facebook and Instagram business pages for a school or department.
• Designing and scheduling posts to highlight district initiatives and student achievements.
• Developing a brand guide that aligns visuals and tone across schools.
• Building a full ad campaign to promote kindergarten registration, community events, or teacher recruitment.
• Analyzing engagement metrics to refine communication strategies.

By the end of the program, you’ll have a complete portfolio demonstrating your ability to create, manage, and evaluate social media campaigns—ready to use for internal reporting or career advancement.

Why SchoolDay Academy Recommends This Certificate

At SchoolDay Academy (SDA), we help district teams turn professional learning into operational excellence. The Meta Social Media Marketing Professional Certificate stands out because it provides the communication, data, and design skills needed to tell your district’s story with clarity and confidence.

This program is ideal for:

• Superintendents and communications directors managing district-wide messaging.
• Administrative assistants responsible for social media scheduling and updates.
• School leaders seeking to enhance engagement and transparency online.

This certificate delivers:

• Hands-on practice with Meta tools and AI-assisted content creation.
• A recognized Meta credential to validate your expertise.
• Strategies for positive community engagement and proactive reputation management.
• Affordable, accessible professional development—just $149 per user per year, with district pricing as low as $100.

By investing in social media training, districts strengthen trust, increase visibility, and ensure their online communication reflects the excellence happening in their schools.

Conclusion & Call to Action

Your district’s story deserves to be told—accurately, authentically, and strategically. The Meta Social Media Marketing Professional Certificate, offered by SchoolDay Academy and powered by Coursera, equips your team to lead that story with skill and confidence.

Reminder: This program includes preparation for the Meta Digital Marketing Associate Certification exam but does not include the exam itself.

Start learning today with the Meta Social Media Marketing Professional Certificate and elevate how your district connects, communicates, and builds community online.