Marketing with TikTok Specialization

Offered by SchoolDay Academy, powered by Coursera

Note: This specialization is ideal for communications professionals, business managers, and district staff seeking to use short-form video marketing strategically. Completion provides a professional certificate from Aptly.

Introduction

TikTok isn’t just for dance challenges—it’s one of the fastest-growing marketing platforms in the world, reaching audiences traditional ads never touch. For organizations, districts, and small businesses trying to connect with younger audiences or local communities, mastering TikTok is no longer optional—it’s a competitive advantage.

The Marketing with TikTok Specialization, offered by SchoolDay Academy and powered by Coursera, gives professionals a hands-on pathway to confidently use TikTok for storytelling, engagement, and brand awareness. Developed by Aptly, a leading digital marketing education provider, this three-course series helps you go from curious to confident—learning how to create authentic content, design high-performing campaigns, and measure real results.

In just four weeks (at about 3 hours per week), you’ll learn to use trends, hashtags, and analytics to build a vibrant, data-driven TikTok presence that connects with your audience and drives measurable impact.

Why This Course Matters for Districts and Organizations

Today’s audiences—students, parents, and community members—consume more short-form video than ever before. TikTok has become a powerful storytelling tool for organizations that want to connect authentically, showcase impact, and build trust.

For district administrators, communications staff, and public relations professionals, this program provides the practical skills to:

• Promote initiatives and events with engaging, shareable video content.
• Build trust and visibility with authentic, community-focused storytelling.
• Showcase student and staff successes using real moments, not stock footage.
• Use TikTok analytics to track engagement and refine future strategies.
• Align messaging across platforms, connecting TikTok with broader digital campaigns.

Whether you’re a business owner aiming to boost brand awareness or a district communicator seeking better engagement, this program helps you turn social media activity into meaningful results.

What You’ll Learn

This three-course specialization, designed by Aptly’s marketing experts, teaches you how to create engaging, effective TikTok marketing content—even if you’ve never posted a video before.

You’ll learn to:

• Understand who’s on TikTok and what drives engagement.
• Create short-form videos using trends, filters, and sound design.
• Build an authentic brand presence through storytelling.
• Use TikTok Ads Manager to plan, launch, and monitor ad campaigns.
• Integrate TikTok into broader marketing or communication strategies.
• Connect TikTok with e-commerce tools like Shopify or community engagement campaigns.
• Analyze data to continuously refine performance and strategy.

Each course blends video instruction, case studies, and creative exercises that help you learn by doing—not just by watching.

Applied Learning Projects

Hands-on learning is at the heart of this specialization. Through guided simulations, you’ll practice building and managing TikTok campaigns in a safe, interactive environment before applying your skills to real-world accounts.

Sample projects include:

• Creating a series of short-form videos aligned with a campaign goal.
• Developing a content calendar for consistent posting.
• Writing a creative brief for a TikTok ad campaign.
• Building an ad campaign in TikTok Ads Manager.
• Analyzing engagement data to optimize future content.

By program completion, you’ll have a ready-to-show TikTok marketing portfolio demonstrating your creativity, strategy, and performance insights—valuable whether you’re promoting a district program, community partnership, or business service.

Why SchoolDay Academy Recommends This Specialization

At SchoolDay Academy (SDA), we help educators, leaders, and business professionals stay ahead of communication trends. The Marketing with TikTok Specialization stands out because it translates social media buzz into strategy—helping your organization connect with audiences where they already are.

This program is ideal for:

• District communications teams looking to modernize community outreach.
• Administrators and assistants managing district or school accounts.
• Small business or nonprofit leaders ready to expand their digital footprint.

This specialization delivers:

• Practical, easy-to-follow lessons from Aptly’s digital marketing experts.
• Real-world applications using TikTok’s ad and analytics tools.
• Step-by-step guidance to help even beginners feel confident on camera.
• Affordable, flexible professional learning—$149 per user per year, with district pricing as low as $100.

Conclusion & Call to Action

TikTok is where audiences gather, stories spread, and influence grows—and it’s time your organization joined the conversation with purpose and skill. The Marketing with TikTok Specialization, offered by SchoolDay Academy and powered by Coursera, provides everything you need to plan, create, and manage compelling TikTok campaigns that capture attention and drive engagement.

Start learning today and master one of today’s most dynamic communication tools with the Marketing with TikTok Specialization from Aptly—your fast track to creative, data-driven storytelling.