Google Digital Marketing & E-commerce Professional Certificate

Offered by SchoolDay Academy, powered by Coursera

Note: This program provides preparation for digital marketing and e-commerce roles but does not include any external certification exams. Learners who complete this program will be ready to apply their skills directly in education marketing, district communications, or small business operations—or pursue advanced credentials independently.

Introduction

Today’s schools, nonprofits, and local organizations all rely on digital communication to connect with families, promote programs, and build trust within their communities. But in a crowded online landscape, getting your message seen and understood requires more than enthusiasm—it demands strategy, analytics, and the ability to reach the right audience at the right time.

The Google Digital Marketing & E-commerce Professional Certificate, offered by SchoolDay Academy and powered by Coursera, equips educators, communication professionals, and career changers with in-demand marketing and analytics skills directly from Google experts.

In just six months (at about 10 hours per week), learners build hands-on experience with real-world tools—Google Ads, Analytics, Canva, Shopify, Mailchimp, and HubSpot—and master the strategies behind successful digital marketing and e-commerce. Graduates earn an industry-recognized credential from Google that demonstrates job-ready proficiency and practical, AI-enhanced marketing insight.

Why This Course Matters for Schools and Professionals

Whether your goal is to promote a school program, run a community campaign, or transition into a marketing career, digital marketing is one of the most versatile and high-impact skill sets you can build.

For school districts and education organizations, digital marketing drives:

• Family and community engagement, from newsletters to social campaigns.
• Recruitment and retention for staff, programs, or students.
• Visibility and storytelling, showing impact through digital channels.

For individuals, this certificate opens doors to a rapidly growing field with 116,000+ open U.S. roles and a median salary of $71,000+.¹

Completing this program helps professionals:

• Develop and implement targeted digital marketing campaigns using search, social, and email tools.
• Build and manage e-commerce stores that connect to community fundraising or small business initiatives.
• Analyze performance data and communicate results with clarity.
• Use AI tools to speed up content creation and audience insights.
• Strengthen organizational communication and outreach through modern, data-driven strategies.

For districts, offices, or individuals, this is the professional learning that builds real capacity—not just for marketing, but for effective communication and community connection.

What You’ll Learn

This eight-course program, created and taught by Google marketing experts, covers the full digital marketing and e-commerce lifecycle—from strategy to execution and analytics.

You’ll learn to:

• Develop digital marketing and e-commerce strategies from scratch.
• Build campaigns using Google Ads, Canva, Mailchimp, and HubSpot.
• Analyze marketing data using Google Analytics and A/B testing.
• Create and optimize e-commerce stores with Shopify.
• Grow brand loyalty through email, social media, and content marketing.
• Accelerate your job search with AI-powered portfolio tools.

Disclaimer: Completion of this program prepares learners for digital marketing and e-commerce roles but does not include an external certification exam. Learners may pursue advanced Google or Meta credentials separately if desired.

Applied Learning Projects

Throughout the certificate, participants complete more than 190 hours of instruction and practice-based projects, including:

• Creating customer personas and campaign calendars.
• Designing social media posts and newsletters with Canva and Mailchimp.
• Setting up a Shopify store with real product listings.
• Tracking marketing analytics dashboards with Google tools.
• Presenting data-driven reports that measure impact and ROI.

Each project simulates authentic marketing challenges—from increasing engagement in a community campaign to analyzing conversion metrics for an online store—building a professional portfolio that proves you can deliver results.

Why SchoolDay Academy Recommends This Certificate

At SchoolDay Academy (SDA), we help schools and professionals turn learning into practical skill-building that advances both careers and communities. The Google Digital Marketing & E-commerce Professional Certificate stands out because it:

• Provides career-level training directly from Google experts.
• Builds skills in data-informed storytelling and strategic outreach.
• Integrates AI-driven marketing tools to streamline real-world work.
• Offers a recognized Google credential that signals professional credibility.
• Fits flexibly into district or individual professional learning plans.

And because it’s offered through SDA’s subscription model, districts can provide high-value, career-connected learning at just $149 per user per year, with bulk pricing as low as $100.

Conclusion

Digital communication is no longer optional—it’s essential to how schools, businesses, and organizations connect with their communities. The Google Digital Marketing & E-commerce Professional Certificate helps you master those tools and strategies, preparing you to create meaningful impact online.

Reminder: This program offers professional, job-ready training in digital marketing and e-commerce but does not include an external certification exam.

Start learning today with the Google Digital Marketing & E-commerce Professional Certificate, offered by SchoolDay Academy and powered by Coursera—and build the skills that define the next generation of digital communication leaders.